I love a good story. And that’s what being creative in photography is all about.
Whatever it is you’re selling, clients need to feel good about buying your product. Whilst some commercial photography has to be functional, there’s a whole side to it that needs to convey a story as to why your client would want to buy your product. They need a ‘feel’ for it. I come from a very creative family of artists & architects: my art is my photography and I’m never happier than when I’m creating.